Delhiwear is multifaceted and we try to keep our branches spread wide. One of these divisions pertains to B2B relations.
"IF YOU DONT KNOW"
“Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and an individual consumer.”
We provide a service to other businesses where they can purchase the temporary ability to use our infrastructure to gain merchandise/uniforms made for them. Although this service that we provide hasn’t been kept under wraps, we haven’t been too loud about it either.
Delhiwear mentions the word “community” a lot. We, as an entity, are inseparable from our environment, it’s artists, businesses, and people. Our work is based on them and created for them, with them, by them [Sometimes. Internships available, email us👀].
Harkrishan and Anshay worked on Delhiwear during its early days at Greenr, an experiential vegan cafe. The owner took notice and in 2018 when he reached out and we collaborated with them. There were two projects that we took on. We created hoodies for their staff, made out of high quality heavyweight 360 material when they were based in Shahpur Jat the original greenr. And when they expanded to Vasant Vihar, Gurgaon and Dhanmil, we designed three t-shirts for them.
Our work in this department expands way beyond just collaborating with cafes. Not to be too cliche in our “streetwear” ways, but we’ve worked with a good amount of hip hop artists.
We worked with Azaadi Records in 2018, which marked the start of our conversation with Indian hip hop. The energy was right and our work with them continued in 2019. We have manufactured the infamous T-shirt under T-shirt - Shaktimaan merch for Seedhe Maut, and multiple samples and on-demand t-shirts for their campaign requirements.
Their second-year anniversary merch was also produced by us in great quantity and with a custom oversized fit.
Fast forward to working with Gully Gang in 2019, during Divine’s Kohinoor album launch, we produced the reflective and screen printed merch, including the Kohinoor snapbacks.
One of Divine’s more memorable moments was during his performance at Jawaharlal Nehru Stadium. (a full circle moment for as he performed in our city)
The reflective black canvas jacket that he was seen sporting was created by our team. With the classic ALMOST BLACK LIGHTWEIGHT suit
Tuning in to the same frequency as another creative/business and procuring tangible evidence of your conversations with them, in the form of apparel, is an experience that gives you indispensable insight. We will continue to expand our b2b front.
So, now that you know, get in touch if you ever need any kind of help in producing merch and clothing.
SUBJECT : B2B with DUKAANbusiness@delhiwear.com